You have a great idea to market, now what?  As a business owner, your job is to wake up the consumers and not become predictable.   You have to have the drive to create a desire, not just for your product, but marketing your industry.  
 
Think about this: What does Nike, McDonalds, Barnes and Nobles and Wal-Mart all have in common.  Their marketing machines extend far beyond its logo.   They identify with individual consumers and have mastered the art of customizing mass marketing.  Turning Clever into Cash is your tool for customizing mass marketing.
 
There is an old expression, you can take a horse to the water, but you cannot make him drink.  Turning Clever into Cash is about making the horse thirsty, making your customer thirsty for your service, product and your company.
 
Olympic athletes say “You don’t win silver, you lose gold.” In our economy we have to win the consumer be getting their attention. Most people do not have six months to check with focus groups, it has to be cutting edge today.
 
Turning Clever into Cash is your tool to rule your industry.  Turn your clever idea into income FAST!